About Us

‘You are the average of the five people you spend the most time with… so choose wisely, and build a circle that builds you.’
— Jim Rohn.

I didn’t understand that at first.

I’m the youngest of six, raised in a big Samoan family where loyalty meant serving others first.

Family came before everything — Respect. Love. Accountability.

That foundation built me… but life still tested me. I served just under five years in the military, where I learned discipline, accountability, and brotherhood.

But when I left that world, I lost direction.

I started chasing moments instead of meaning.

Then God stepped in — and showed me how powerful your circle really is

 

The Turning Point

 

One day, a family member offered me $500 to drive him around.

At the time, I thought, “Easy money.”

Didn’t ask questions. Didn’t think twice.

But everything changed the moment I had my first daughter.

That’s when I found out what I was really moving… and it hit hard.

What I thought was a shortcut turned out to be a trap — a decision that could’ve cost me five to ten years of my life.

That’s when I realized:

Bad company can disguise itself as opportunity.


And from that day on, I made a promise —

To move with intention.

To stay accountable.

To surround myself with people who build, not break.


He’s locked up.

But me?

I’m locked in.

Locked in on growth.

Locked in on my family.

Locked in on becoming the man my daughter can look up to.

What Loyal 2 the Loyal Stands For

 

Loyal 2 the Loyal isn’t just a clothing brand — it’s a mindset

A reminder to stay grounded in a winning mindset, a blessed heart, and a loyal vision to success.

Because being loyal doesn’t mean sticking around people who hold you back.

It means standing beside the ones who hold you accountable.

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Come join us in a culture of becoming more.